Look! I will sell this cow! Seon-ho (Kim Yeong-pil) is a bachelor poet who returns to farming in a rural village. Seon-ho is unhappy with rural life. He begins a journey to cattle markets across the country to sell the cow, Han-soo, which is his parents' most treasured possession, but fails to sell it because the price is ridiculously low. 
He gets a call from Hyeon-soo, his former lover (Kong Hyo-jin) who married his friend seven years ago. You still haven't forgiven me? His friend has died, and Hyeon-soo asks Seon-ho to come to the funeral. Seon-ho is confused. He still nurses a broken heart, but Hyeon-soo looks like a woman who is still serene and carefree. Hyeon-soo appears wherever Seon-ho goes. He goes on a journey with the cow chewing cud, totally unaware of his frustration.